1. We asked 10 people whether they watched music videos or not,
From our results, 8 out of 10 said that they do watch music videos, 2 said that they sometimes do and no one said they didn't watch music videos. Therefore helping us with our research because people do watch music videos.
2. We then asked how people watched music videos.
It is clear to see that people tend to watch music videos through music channels and You-tube. This helps us with our media text as we will know where is best to broadcast our video so that we can advertise our artist in the best possible way.
3. We then asked if they would still watch the video even if they didn't like the band.
The majority of people said that they wouldn't watch the music video if they didn't like the artist. Therefore it is important that we ensure we promote our artist well in order to ensure they have a good reputation therefore people will watch our music video.
4. We then asked which is their favourite genre
It is clear to see that pop is the most popular genre. This is important in our research because it proves that the genre we have chosen is popular and well liked. This will help in selling and promoting our product because people will want to listen to our song as they will enjoy it.
5. We asked whether the audience preferred a music video to have a set narrative or just a performance.
From looking at our results, it is clear to see that whether we decide to do a narrative based video or a performance based video, it will be accepted by our audience. This also means that we could have a mix between the two narrative and performance based video.
6. We then asked what is their favourite part of a music video.
A large amount of our audience have said that they enjoy watching the story progress, and that they also liked the performance parts within the video and backing dancers. Therefore, we must try to include a balance of the three in our video.
7. We asked what would make them want to watch the video more than once.
The artist is the most popular influence for watching the video again, therefore it is important that we need to make our artist like-able and that we include a variety of different shots of the artist. Also, the story is also a key part for watching the video again, so we must ensure that our story-line is realistic in order for people to want to watch it again.
8. We asked if a music video ever encouraged them to buy the single.
It is clear to see that we need to ensure that our music video is good and attracts the audience so that our single will be bought, due to everyone we asked saying that a music video has influenced them into buying the single.
9. We then asked who was their favourite band/artist.
From our results it shows that there is a variety of different artists that are our audiences favourite, however there is a clear trend in that all the artists are from the pop genre. This is good because we are focussing on pop genre.
10. We asked if they watched their favourite artist/bands music videos.
Our results show that our audience do watch their favourite artist's music videos. So it is important that we ensure our music video promotes our audience well due to our audience watching the video numerous times.
By Elisabeth Mullin
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