Research: Audience - Our Target Audience

Demographic Profiling:


Gender - female audiences
Race - all races will be able to watch our music video
Age - our targeted age of our audience ranges 13-19 year olds (teenagers).
Socio-economic 
Status - Subsidence, e.g. students


We have chosen females ranging from the ages of 13-19 years to be our target audience, because we feel they will have more interest in our artist. Our target audience will be able to look up to our artist as she will be in her late teens (18-19) therefore, creating a relationship between our artist and her audience. Young people are a good target audience for the music industry as they have lots of free time to watch music videos, and plenty of money to buy the tracks as they are expected to be still living at home, getting founded by their parents, therefore giving them almost 'unlimited access' to money. 
We haven't targeted a certain race as an audience for our product because it will then limit the audience for out end product and we want as much people as possible to be able to enjoy our product.

Psychographic Profiling: 



Young and Rubicam's theory:
1. Mainstreamers - 40% of the market, this is the largest section of the market. This group seek security in conformity and thus tend to buy well-known brand names,
2. Aspirers - These people are motivated by status. They buy smart, high tech and high fashion goods.
3. Succeeders - These people have already climbed the ladder and want to keep control of what they have. Car adverts that emphasise power and control are aimed at this group.
4. Reformers - This group want the world to be a better place. Educated people such as teachers and doctors who apparently are more likely to buy eco-friendly health products. 


E.g.  Pixie Lott would attract mainstreamers -  as she is a young, well-known pop artist, who aims her fun and girly lifestyle at her target audience (young females). 


Our artist will attract the same psychographic profile, because our target audience is also going to be young females, therefore 'mainstreamers' will work well with our artist due to the image of being young, going out and having fun and looking good, which we will create for our artist.

By Victoria Webb