We looked at the video for 'Me and You' by Cassie, where the entire video is shot in a dance studio. We won't shoot all of our video in a dance studio, but will be including a few scenes of the studio within our video.
We liked the idea of the full length mirrors as this ties in with the lyrics from our video 'i'm looking in the mirror'. The use of the dance studio creates the impression of a less formal atmosphere (rehearsals) enabling to create a more fun and relaxed atmosphere.
Another example of a music video shot in a dance studio is Beyonce's video for 'Countdown'. As the location is so simple, it enables the focus to be entirely on the protagonist without any distractions.
Another idea is the use of the location being outside and on a typical street, like a scene from Pixie Lotts video for 'Turn it up'.
By Elisabeth Mullin
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